design services
: a wholistic approach
effective integration of business elements.
We can provide any single aspect of your visual business identity, by providing visual design for your:
- logo
- branding & merchandising
- advertising (print & online)
- copy for advertising and communications
(text content written clearly with the right ammount of intrigue...)
- presentational documents (print & online)
- brochures/flyers
- invitations: business, formal & social (print & online)
- websites
- branded video creation and editing
- original music
OUR SPECIALTIES are:
BUSINESS INTEGRATION
There are a number of tools available online that can be linked to your website to reduce time consuming tasks.
e.g. A great way to increase your search results is to create blog articles that can be distributed to a number of different sources, - the more the better!
With the right programming, distribution of articles can be automatically 'pushed' out to Facebook & Twitter.
This means doing 1 task instead of 4 or more.
There are a number of different add on applications from: simple project management to invoice creation, that can make your life a lot easier once integrated into your website.
STREAMLINED SYSTEMS
Customer Relationship Management (CRM) 'cloud' applications, can halve time consuming administration.
Your business can be turbo boosted with an affordable & powerful sales database, that has automated & reporting features for marketing and analytics, plus the ability to connect your website with your database and financial software seamlessly.
& ATTENTION TO DETAIL
Grammar, Spelling, Typos, Exact Measurements - it should go without saying!
*Integrating all 'visual' elements with the necessary 'business' elements ensures ROI for the long-term of your business.
Example: A website is just a mask/pretty picture, unless it's coded foundations are crafted with SEARCH ENGINE OPTIMISATION enhancements & SOCIAL NETWORKING pathways.
Your website needs to be a real business tool that reaches into the population through results in Google search and within social networking sites & blogs etc.
- Sure you can have a website for $300 - if you want a couple of pages and no 'REACH".
Your business identity should be strong and recognisable.
This starts with an adaptable LOGO: effective at any size.
This logo and the colour palette that is chosen to accompany the logo;
- - in advertising,
- - merchandising,
- - on your website
- - and in audio visual presentations,
are elements of your: BRANDING.
The more unified your branding is, the stronger your visual IDENTITY.
The stronger your business' identity is, the more RECOGNISABLE your business will be.
Increased awareness & familiarity,
supported by CLEAR, CONCISE COMMUNICATIONS
in all advertising & correspondence, leads to business success and return on investment (ROI).
Clear, concise communications are the only ones that will cut through the array of distractions that overpower many of us every day.
Business communications in the form of advertising, correspondence & promotion must cut to the point quickly, to gain any air time with your customers.
- - in advertising,
- - merchandising,
- - on your website
- - and in audio visual presentations,
are elements of your: BRANDING.
The more unified your branding is, the stronger your visual IDENTITY.
The stronger your business' identity is, the more RECOGNISABLE your business will be.
Increased awareness & familiarity,
supported by CLEAR, CONCISE COMMUNICATIONS
in all advertising & correspondence, leads to business success and return on investment (ROI).
Clear, concise communications are the only ones that will cut through the array of distractions that overpower many of us every day.
Business communications in the form of advertising, correspondence & promotion must cut to the point quickly, to gain any air time with your customers.
long-term business web plans
search engine optimisation & social networking integration
There are so many opportunities for social networking and customer engagement online.
web management
To truly make the most of what the internet has to offer it is not enough to set and forget your website.
It is an option but not the most PRODUCTIVE option.
True search engine optimisation requires ongoing updates and site evolution in order to climb up the search rankings. This means at least 1 update each week in some form of your website.
If you don't feel comfortable with updating the website in the form of a blog or additional article or spending time sharing links with other sites, we can ensure your website has the appropriate SEO (Search Engine Optimisation) by managing your website by: activating additional marketing add ons & analytics, allowing you the capacity to distribute a newsletter or promotional correspondence and track how many people and from where they are accessing your site.)
If that's something you can handle then we are very happy to set up a wordpress site for you that will enable a self serviced website.
e-commerce web packages
Online Shop fronts or E-commerce sites are an amazing way to create income if you have a good product - you will be ‘open’ 24hrs a day globally - imagine that!
There are many different options to suit every price range and online desire...
Check out some of the websites I have completed:
kingsvillefurnishings.com.au
baggageproductions.com
adamlowegroup.com
funandfit.com.au
testimonials
As a not for profit independent theatre company our
website needed to be a one stop shop that allowed us to not only communicate to our audiences but simultaneously with the actors, directors and writers that we work with.
Cara Dinley Designs was able to put together a
functional, cost effective website that helped us to
simultaneously promote upcoming, current events and past productions. The
website's design is sleek, relevant and easy to update which is important for a company that is time poor and not able to employ technical staff to constantly update information. Having worked within a variety of industries, including the arts, Cara understood our priorities and delivered!
Tiffany Davis, Baggage Productions
consultation
If you would like a new website, one that works easily for users and for yourself: ask me for a quote and we can discuss your business needs.
Check out some of the websites I have completed:
kingsvillefurnishings.com.au
baggageproductions.com
adamlowegroup.com
funandfit.com.au